How to infuse authenticity into a brand strategy? And, why it is of most value?
Innovation and authenticity go hand in hand. Here we identify what you can implement in every approach to ensure that both coincide.
Engaging the online and offline word of mouth
Online and offline word of mouth is one of the fastest and strongest influences on the perception of a brand experience. We utilize smart algorithmic platforms to listen and analyze the sentiments and words used to describe an experience, then we craft proper strategies to respond and engage with the audience.
Brand purpose and values as a shared goal for the employees
Aligning and inspiring employees around the brand’s proposition. We focus on permanent change, rather than short-term communications, providing clarity around purpose and values, training employees to understand their individual role and impact, and attracting and retaining talent.